2020-2022
Volcanic Agriculture of Europe
Promoting PDO Products from Volcanic Terroirs
A Three-Year European Campaign Showcasing the Unique Identity of Volcanic-Origin Wines and Cheese
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ITALY-GREECE
The campaign highlights Soave, Lessini Durello, Monte Veronese (Italy), and Santorini (Greece), showcasing how volcanic soil, extreme climate, and centuries-old human adaptation shape products of remarkable minerality, complexity, and longevity.
Campaign
The project targets discerning consumers and professionals in Germany, Greece, Italy, the Netherlands, Spain, and Sweden through a mix of print and digital campaigns, participation in major trade fairs, masterclasses, and a dedicated international conference.
PDO
It emphasizes the authenticity and geological uniqueness of PDO-labeled products, fostering awareness of volcanic terroir as a key contributor to Europe’s gastronomic heritage.
Sommelier Magazine (De)
Sommelier Magazine (En)
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