2022-2023
Promotion of PDO Santorini Wines
A Two-Year Campaign to Raise Awareness and Expand Market Presence in the UK
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Project Description:
Promotion of PDO Santorini Wines
Santo Wines
The Union of Santorini Cooperatives – Santo Wines implemented a comprehensive two-year promotional campaign (2022–2023) to enhance the visibility and market share of PDO Santorini wines in the United Kingdom.
United Kingdom
These countries were selected for their high purchasing power, established wine culture, and openness to premium imports.
Assyrtiko variety
The campaign focused on promoting the unique characteristics of Santorini wines—such as the indigenous Assyrtiko variety, traditional viticulture methods, and volcanic terroir—through a blend of media outreach, participation in prestigious wine events, educational collaborations, wine tastings, and familiarisation visits to Santorini.
Gastronomy
The initiative targeted wine professionals, importers, sommeliers, and trendsetters in gastronomy, aiming to position PDO Santorini wines as a distinctive, high-quality offering aligned with EU standards of authenticity and traceability.
Gallery
A sample of our promotional events gallery…
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